DO YOU READ ME? - Today’s post is the second in a series of reflections I had after attending a recent book event. Namely, Litquake’s digital publishing conference, digi.lit, which took place in San Francisco on June 21, 2014. This session was all about building an audience, how to promote and building an author identity. One of the panelists blogged her book. Another hosted a series of podcasts featuring authors reading their own stories. Others formed writer collectives, of sorts. They discussed spinoffs, social media, starting local, an effective call to action, comparison titles and emerging themes. The panel was pretty much split into two camps. Namely, authors who figured out their brand (prior to writing anything) and those who made it up (their brand) as they went along. This panel didn’t really offer anything I hadn’t heard before. As it was not so much a how-to, rather it was a cross section of panelists, what they did and what worked for them.
The following conference sessions will be covered in this series of blog posts.
1. Digital 101: Is Digital publishing the best option for me?
2. Do you read me? Author Branding and Marketing
3. Building a Book
4. The Changing Ways we Read