HOW TO (NOT) ENGAGE ON SOCIAL MEDIA - This is a post for writers. When you're on social media, say something interesting, add value and/ or join the conversation. Be silly, controversial or disagree completely. When people write to you, respond. But whatever you do, don’t fall into the ‘buy my book’ trap. Tweet/ post/ share about books? Absolutely. Relentlessly spam about your book, the only one you’ve written, over, and over, and over … again? NO! Nobody wants to read the 85th post you just tweeted about your book. Seriously. Just don’t.